Tasmanian woolgrowers Julian von Bibra and Matt Dunbabin, and West Australian Bindi Murray joined designers from six leading Chinese fashion brands to celebrate the launch of the six-part documentary series.

Fi lmed recently across properties in NSW, Tasmania and Western Australia, the reality-television series traces the journey taken by 10 designers who draw inspiration from the landscape, people and animals to create designs using Australian Merino wool.

Representing 900 points of sale, the leading brands Exception, Icicle, Zukka, Eachway, White Collar and JNBY have agreed to increase their wool consumption in year one by five per cent and 30pc in year two.

Australian Wool Innovation (AWI) estimates the series, which is being screened on the China Business Network, will reach more than 60 million Chinese viewers initially.

Tasmanian grower Matt Dunbabin enjoyed being involved.

"We appreciate the opportunity to tell the story of the Australian wool industry to a market as vital as China. Seeing the designers take inspiration from their visit to our farms has been a wonderful experience," he said.

Ms Murray, who helps run 16,000 sheep on the family property at Woodanilling between Perth and Albany, said prior to arriving in China she was a "bit sceptical" about the series' marketing value but left impressed with the program.

AWI's general manager for global business development Sam Guthrie said the series combined the origins of the natural fibre with the new sophisticated luxury wool market in China.

While visiting wool properties including the stud farm of AWI chairman Wal Merriman at Boorowa, the designers were filmed mustering, classing and drafting sheep.