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 Call for AWI board to re-evaluate business model 

Call for AWI board to re-evaluate business model

11 Mar, 2010 09:42 AM
BOOLIGAL woolgrower, Graham Morphett, Yamba Station, has called for the NSW Farmers Association to re-evaluate Australian Wool Innovation’s (AWI) business model after last week’s resignation of chief executive, Brenda McGahan – its fourth change of chief executive in four years.

Mr Morphett said when he attended a strategic plan meeting with the board while Ms McGahan was at the helm late last year, he’d been impressed by the board’s direction and the “value for money” they were delivering for the two per cent grower levy.

“Now with the ongoing disruptions I am re-evaluating the whole AWI business model and urge other growers to consider where their two per cent is going,” Mr Morphett.

He proposed private enterprise could be the way forward as long as growers could retain their vote.

“It is good money going out the door every time a CEO gets moved on, and it is growers’ money and I want it to go for the benefit of the wool growers and that just has not been happening with this basic system,” Mr Morphett said.

NSW Farmers executive council wool industry chair, John Manwar-ing, Cootamundra, said the association remained supportive of the AWI board and no proposal would be made without grower support.

However, Mr Manwaring said it was a dangerous time for any research and development body involved with the government – especially for AWI which has “stepped back into a mild case of chaos” – and plans to take the issue to the next conference.

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We were told at the grower strategic planning meeting in December that the board was re-evaluating the whole AWI business model, especially the Woolmark. Woolgrowers need a better return on investment so changes will need to be made. More costs cut etc. That will upset some people.
Posted by Martin Oppenheimer, 11/03/2010 9:54:50 AM, on The Land
So defunct AWGA ex president, Martin Oppenheimer expects wool levy payers to accept cuts etc to the two percent proposals set out in WoolPoll and voted on in November because he and his mates had a planning meeting in December. Guess who signed off on the WoolPoll proposals as he was there too on the WoolPoll committee. Corporate along with the mum and dad producers better get on top of sorting out AWI while they can still call themselves wool producers.
Posted by piece maker, 11/03/2010 11:45:08 AM, on The Land
Please get the facts right. I was not on the WoolPoll committee. WPA, ASWGA, AASMB, AWGA etc etc were represented at the December strategic planning meeting. Woolgrowers want more spent effectively on projects & less on overheads.
Posted by Martin Oppenheimer, 11/03/2010 4:48:46 PM, on The Land
Having owned and managed a successful business in a capital city, I can say with some expertise that I have never identified a woolgrower organisation or woolgrower who is capable of developing, evaluating or implementing a business strategic plan. When I read nonsense like the above article or subsequent comments, it is a case of either the blind leading the blind or the blind throwing stones at the blind.
Posted by Steve, 11/03/2010 5:42:46 PM, on The Land
Not sure if "CEO to resign in February 2010" was part of the strategic plan. "Sugar, Sugar" was sung by a cartoon group called the Archies was it not?
Posted by ocky mura, 11/03/2010 7:10:11 PM, on The Land
piece maker – You said on another 2 blogs “Try sticking to commenting on the news article………………” Don’t let your own words stand in the way of you’re prejudice.
Posted by PAYG, 11/03/2010 10:12:57 PM, on The Land
Wipe the 'board' clean....start fresh with some YOUNG, innovative and passionate delivers....not old, self centred / interest, greedy 'greysuiters' with too much money. If you dont look at the younger generation you wont have an industry to fight for!
Posted by Farming Princess, 12/03/2010 12:31:36 PM, on The Land
My sincere apologies Mr Oppenheimer and thanks for the opportunity to correct that post - just substitute “AWGA” for "he" and that fixes that. Then you might like to apologise for being a major contributor to the problems at AWI and for not supporting Brenda, leaving her only option of resignation! Back to the article, “Mr Morphett said when he attended a strategic plan meeting with the board while Ms McGahan was at the helm late last year, he’d been impressed by the board’s direction and the “value for money” they were delivering for the two per cent grower levy”. Mr Oppenheimer must have been at another planning meeting or is this just typical of these AWI junkets in Sydney as AWI could have saved the overhead in my opinion.
Posted by piece maker, 12/03/2010 4:21:49 PM, on The Land
Again, please get the facts right. Graham Morphett was at a strategic planning meeting in May 2009, not "late last year". I am on the record for having supported Brenda, but I also support the current Board at AWI to set strategy, its their role. AWI must hold strategic planning meetings with its growers.
Posted by Martin Oppenheimer, 12/03/2010 7:14:44 PM, on The Land
I agree let's get the facts right. Brenda did not get your support when she most needed it. Hang your head in shame Martin! I would have thought Graham Morphett would know what meeting he was at. All these planning meetings culminating in no clear direction or even knowledge of who actually attended or why they were invited to attend is just ludicrous. The AWI board is split right down the middle and therefore the chairman’s position is precarious like in any evenly divided board. Good to see Martin is supporting Wal’s faction rather than the three amigos plus one and that the NSWFA understand there is a problem or two with AWI though.
Posted by piece maker, 15/03/2010 12:21:00 PM, on The Land
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Graham Morphett with sheep, Yamba station, Booligal
Graham Morphett with sheep, Yamba station, Booligal

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