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 Who is 'JR' McDonald? 

Who is 'JR' McDonald?

05 Mar, 2010 11:43 AM
JR McDonald, Bindaree Beef, has hit the headlines in the past few weeks with his anti-establishment agenda making waves in the beef industry, most recently with a beef forum at Armidale on the weekend. But who is the man behind the movement?

TO COME from nothing once is hard, but for outspoken beef industry figure John “JR” McDonald, the second time around wasn’t any easier.

Mr McDonald, who has been a long-time advocate of a beef-grading system in Australia, entered the industry nearly 60 years ago as a teenager at Casino, running trucks and buying cattle.

At 20, he moved to Sydney and began trading meat out of Homebush abattoir.

His operation expanded, until he branched into running a service kill at Casino abattoir, as well as boner rooms and chilled storage.

However, after deciding the service kill was less than efficient, Mr McDonald stepped up to purchase his own meatworks and by the time he was in his 30s, he owned facilities at Dubbo and Wodonga, as well as the storage and boner rooms in Sydney.

His company, JR Meats, also maintained its own export and marketing facilities, making it a powerful player in the beef industry at the time.

However, Mr McDonald’s business was dealt a near-fatal blow in the late 1970s, as the State Government stepped in to assist financially troubled council-run abattoirs.

New subsidies offered to local government meatworks eventually squeezed JR Meats and several other private companies out of business, although for Mr McDonald at least this was a temporary setback.

He began his “comeback” on a smaller scale in 1981 and until several years ago, his Bindaree Beef owned three abattoirs – at Inverell, Orange and Murgon, Queensland.

Bindaree’s abattoir at Inverell remains, but the Murgon plant was sold and the Orange one closed and scrapped.

Full coverage and analysis of the Armidale forum in The Land, March 4.

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A champion of the people!
Posted by Tigerdicky, 5/03/2010 8:33:49 AM, on The Land
all mr macdonald is doing is, at his own expense, is pointing out that on our present course we are heading straight for an iceberg. his constructive ideas to avoid this collision are to increase quality (legislate beef grading) and reduce costs (take a very sharp knife to the government take).
Posted by john from tamworth, 5/03/2010 12:30:05 PM, on The Land
A troublemaker, splitting the industry and creating division and uncertainty. It must be making our global competitors rub their hands together in glee.
Posted by Realist, 5/03/2010 2:15:44 PM, on The Land
Anyone who has tried to actually market brands of Aussie beef overseas has seen how important the work of MLA really is. Anyone who has actually tried to underpin the quality of their brand of beef knows how important MSA is. Thanks JR for now throwing all this investment, time and credibility down the drain. Helping the Australian domestic and global beef industry, ffft, I think not.
Posted by concerned, 5/03/2010 2:20:52 PM, on The Land
Unbalanced, unsophisticated and unreliable spring to to mind when looking at JR McDonald and his views on marketing, politics and the world. There are always better ways of doing things and room for improvement but McDonald is not the person to drive reform of a complex industry competing as much against ignorance and corruption as it is for market share.
Posted by insight, 8/03/2010 6:46:50 AM, on The Land
So we already have ABA - do we really need another party splitting the industry with their own self serving agenda? This is worse than the country's political party factions.
Posted by Walton, 8/03/2010 8:25:09 AM, on The Land
Walton- I like Brad of the ABA . Kept some of his letters about MLA in frames on my desk and always considered him my hero to a point. HoweverMr McDonald stood up and put up a proposal. I would like to see Brad +JR McDonald,running MLA TBO ABA is in a mess and its directors are in bed with Agmates- Again IMOP with Steve Trumann running it a train wreck waiting to happen. insight, Um IMOP `a rare insight ` of how those with vetted interests think. Kind of like the live Animal Trade but tar for being so transparent. Realist, If your a realist~I`m a conservative. Yes they are rubbing their hands with glee- thinking of all the profits from direct grass roots contacts with Aussie farmers reopening plants and contract slaughter promoting red meat industry. concerned, `I`m concerned too. I tried to promote red meat via MLA . MLA head based in ME Ian Ross contacted me to assure me MLA would not ever support anything that competed with Live Animal Exports. How is that fair to the red meat industry here? I am all for a new look with a fair balance of promoting products.
Posted by PM in Waiting, 9/03/2010 4:22:18 PM, on The Land

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JR McDonald, Bindaree Beef speaking at the beef forum at Armidale.
JR McDonald, Bindaree Beef speaking at the beef forum at Armidale.
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