BEEF sales at McDonald's restaurants across Australia have jumped by as much as 20 per cent since the release of two new premium Angus burgers three weeks ago.
Interest in the Mighty Angus and Grand Angus burgers has fuelled an overall increase in demand for all beef products at the fast food giant's outlets, according to McDonald's senior vice president and director of supply chain, Jackie McArthur.
Mrs McArthur said consumer demand for the new products had been "overwhelming", almost catching the company off guard.
The burgers - based on similar Angus-branded products released in the US last year - were added to menus at almost 800 McDonald's stores across Australia on August 27 accompanied by a large promotional campaign.
They are the culmination of two years' work by McDonald's Asia Pacific Consortium, the Certified Australian Angus Beef Pty (CAAB), and a number of meat processors and beef producers.
The introduction of the burgers to McDonald's restaurants in Australia, New Zealand and the US is a massive boost for the Angus brand, according to CAAB chief executive officer, Phil Morley.
"The promotion of the Angus brand isn't just good for Angus cattle breeders, it's good for all beef producers," Mr Morley said.
To be included in the scheme, beef used by McDonald's must come from an animal sired by an Angus bull and be either a straight-bred Angus cow or an Angus-cross cow.
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