This is a stupid site, I can't see how it will appeal to consumers, urban or rural communities or stakeholders when it has a massive LOGIN prohibiting people from even seeing what the site is about. Obviously whoever put this together has NO IDEA what social media and networking is about - you need to give people a tease to get them interested. Go and have a look at the social media sites that are working - Linked in, Face book, Twitter. They let you SEE something of VALUE to entice you to sign up - what on earth would make a consumer or your rural/urban communities sign up to this??? This is an old Web 1.0 forum which was all about companies protecting themselves and their information, not a dynamic, user controlled Web 2.0 site. Well done dairy, you've actually stepped back in internet time by about 10 years. This is just a laughable attempt.

Login??? What login is that??? I didn't use the link above, I just Googled the site name and went straight into every part of it with no hold-ups at all. After reading Theo's scathing spray I tried the link provided above. The link is a stupid idea - no doubt the idea of the webmaster to capture information. The site itself is good, but I agree it needs a "hook". It's a great step forward for Australian agriculture - other ag industry sectors need to follow suit, instead of bleating about negative publicity, which creates more negative publicity. Well done Ian Halliday, but ditch the stupid information-collecting link.

I am afraid to say I have to go with Theo on this one. A retrograde initiative. I tried to access the site both directly through Google as AJ suggests and also via link above. Each path prompted me to login. I attempted to register, however the very nice Natalie sent me an email saying that as an urban consumer, rather than an industry member my registration would undermine the integrity of the site. Thanks very much!! I am apparently to be "understanding" of this policy? If you don't want urban consumers to assume all farmers are simple twits out to screw the environment then maybe the industry ought consider not enabling policies that seem to assume they are.