A MEDIA blitz by the coal seam gas industry is aimed at correcting a "lack of balance" in the current debate.
The We Want CSG campaign, which will last up to six weeks, aims to alter the "lack of balance" in the debate and "gives a voice to the community, according to the Australian Petroleum Production and Exploration Association (APPEA).
Pa id for by APPEA members including AGL, Santos, Origin Energy, British Gas, PetroChina, Shell and ConocoPhillips, the TV, radio and newspaper ads are based on first-person narratives of local business and landowners who state the benefits of the industry.
The ads were needed to address the views of "gas denialists", according to APPEA chief operating officer for eastern Australia, Rick Wilkinson.
"T he ads are about our concern about the lack of balance in the debate," Mr Wilkinson told The Land.
"There is a sizable part of the community who weren't being represented in the debate."
The ad campaign is supported by a website www.wewantcsg.com.au and a social media presence on Twitter.