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Making the meat labelling grade?

20 Nov, 2009 04:00 AM
THE contentious “truth in beef labelling Bill” has passed through NSW Parliament’s Lower House, but will meet determined resistance from sections of the beef industry before it gets a hearing in the Upper House.

The Bill, strongly supported by many grassroots producers, requires retailers to provide descriptions that better describe beef on their shelves.

Rather than using nondescript terms like “budget” or “economy” on beef from older animals, the legislation will instead require more direct language like “low grade” or “low quality”.

Since the legislation’s introduction in 2008, attempts have been made to block any potential loopholes by adding a requirement that labelling be underpinned by grading.

Independent Member for the Northern Tablelands, Richard Torbay, who introduced the Bill said his backers believed “truth in labelling” was essential for the ongoing viability of the beef industry.

But parts of Mr Torbay’s Bill are being fought by major beef industry bodies, including Meat and Livestock Australia (MLA), Cattle Council of Australia (CCA) and the peak industry representative body, the Red Meat Advisory Council (RMAC).

RMAC attempted to stall the passage of the legislation through the Lower House at the last minute, with RMAC delegation chairman, Terry Nolan, in a letter to Mr Torbay saying the RMAC believed that “the Bill, if enacted, will place the industry in a situation of financial disadvantage and leave it vulnerable to unnecessary political intervention where none is needed”.

RMAC claims it supported the intent of the original Bill, tabled in 2008, but not additions that have since been made relating to grading.

In response to RMAC’s concerns, the grading portion of the Bill was laid aside for its passage through the Lower House, but RMAC said the grading clauses could still readily be brought into legislation without industry consent.

It wants all discussion of grading out of the Bill altogether.

Mr Toohey said the grading amendments would force the industry, under threat of legislative action, to implement a grading system that accounts for the classes of beef that currently fall between “budget” and the Meat Standards Australia (MSA) grading system.

RMAC also shares with MLA and CCA a concern about descriptions like “Low Grade” being proposed for beef from older cattle.

“There is no such thing as low-grade beef,” said Greg Brown, president of the CCA and a beef producer from Mt Garnet, Queensland.

“Beef use is based on cooking methods, and you can have a very enjoyable eating experience whether it’s cow beef or whatever.”

The tussle moves to the Upper House, where the Bill might be considered as early as next week.

“Cattle Council, RMAC and NSW Farmers will be trying to make people understand the beef industry needs to be in charge of this, not people outside the industry,” Mr Brown said.

But Mr Torbay said backing for the Bill had flooded in from beef producers across NSW and interstate.

“The system as it now stands has no teeth.”

“Consumers can buy an excellent product one week and the next week buy what they assume is the same quality under the same label and find it is tough and tasteless.”

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Mr Brown, the more transparency you have and the better labelling of product will ensure increased consumption as consumers feel more confident about the product they buy. Please get your head out of the sand and realise its a competitive market out there which require you to be more pro cative in marketing your product.
Posted by Tonypolony, 20/11/2009 4:52:03 PM

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NSW MP for the Northern Tablelands Richard Torbay's truth in beef labelling legislation has passed the Lower House. Digital artwork by Belinda Carroll.
NSW MP for the Northern Tablelands Richard Torbay's truth in beef labelling legislation has passed the Lower House. Digital artwork by Belinda Carroll.
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