It was a small online wool business – specifically machine washable baby product and all made from 100 per cent Australian Merino, manufactured in Australia.

At the time Mr Field could only tell me that the pieces were starting to come together and they were in the throes of buying a five-year old company, Lambykins -whose Merino products they already sold in their baby-wear shop at Torquay.

Since taking ownership of Lambykins in August last year the blankets made from 19.5 and certified Australian Merino have been walking out the door.

At a traders fair in Hawthorn last weekend they had customers scrambling to get hold of their products, and all with a surprising amount of knowledge about the natural benefits of Merino wool.

Baby stockists in France, United States, Taiwan and Saudia Arabia are all regular buyers.

As are the hundreds of baby stores and specialist online sites across Australia.

“Customers are willing to pay for premium quality products, made in Australia...especially natural fibres such as Merino wool, which is gaining more recognition as a safe and comfortable fabric for baby wear,” Melissa Field said.

“There is still a lack of awareness about the benefits of quality Merino wool products, but that’s changing with people looking at investing in quality, natural (environment) and safe products. Education is a big factor and getting out to meet the public face-to-face as well as retailers understanding the product all helps.”

Lambykins blankets range between $110 and $180, depending on size and design.

“Price isn’t really a factor when customers are aware of the product and the fact that they’re made locally.”

Mrs Field said the demand of Merino products comes down to getting more quality products into the market.

“The biggest risk to Merino Wool’s reputation is inferior product/labels – all comes down to the experience the consumer has.”

* Visit www.lambykins.com