News 
 National Rural News 
 Livestock 
 Cattle 
 Elders increases commitment to livestock supply chain 

Elders increases commitment to livestock supply chain

08 Jul, 2008 11:23 AM
Elders Rural Services managing director Mike Guerin says Elders will create a Customer Solutions Management unit solely focused on meeting customer demand for Australian meat and livestock.

“As well as servicing Australian agricultural producers, one of the most important core functions performed by Elders Rural Services is the supply of livestock to our processor, feedlot, live export and retail purchasing customers from our producer client base,” Mr Guerin said.

The new Customer Solutions Management unit will be led by Elders’ National Marketing Manager for Meat & Livestock, Hamish Browning, reporting to Elders’ General Manager Meat & Livestock, Jack Gleeson.

Mr Gleeson says the core functions of this Customer Solutions Management business unit are to:

• Develop and deliver improved and targeted service to key livestock purchasing customers.

• Facilitate the introduction of strategic innovations that drive value creation for key purchasing customer businesses.

• Mobilise, influence, and coordinate network supply chain capabilities to meet identified purchasing customer demand requirements.

Print
Increase Text Size
Decrease Text Size


comments


Date: Newest first | Oldest first
I read this twice and still could not make any sense out of this spin.
Posted by THE FARMER, 8/07/2008 2:12:17 PM
No idea what that all means. Seems to be another confusing idea from the Elders.
Posted by andrew , 9/07/2008 8:42:21 AM
Can't understand what this means. I assume it is another attempt by the corporates to squeeze more money out of the farmers.
Posted by Mark, 9/07/2008 9:50:23 AM
This is laughable. One of the worst cases of non-sensical conusltant gobbly-gook I've come across. It may be code for "Lets keep our farmer customers so confused, that they don't notice how their profits are slowly being transfered to our P&L's".
Posted by Les, 9/07/2008 6:14:16 PM
We don't need agents when selling direct to feedlots.
Posted by Richie, 9/07/2008 7:14:41 PM
I read and understand that Elders will match producer product to buyer needs. Not that hard to follow. This will lead I believe to what we farmers have been on about for years, we want to get paid well for what we grow. This move by Elders can only be of benefit. Sell direct all you like without an agent, but will you get the best available price and will you get paid?
Posted by A.R.M., 10/07/2008 9:30:15 AM
Ahh yes. "You won't get paid". The old scare tactic trotted out by agents as as standard response to selling direct. If Elders are doing their job, delivering a serivce that represents true value for money for their customers, then they would never have the need to resort to such an unimaginative negative approach to holding onto customers.
Posted by Les, 11/07/2008 3:26:56 PM
"Won't get paid" and "will you get the best price" are old cliches from the Agents. For 5 years I've bought and sold direct and never had a problem, in fact I get paid quicker than through the Agent. As for pricing - it costs approx 13.5% to sell through yards (incl freight) - if you can't get a better net price by selling direct you should take up cropping.
Posted by M, 12/07/2008 4:25:54 PM
Genuine agent marketing of livestock should be the key to delivering a service to producers. yes selling direct can work but the agent should know market rates outside of saleyards and if he is worth his salt should market your livestock accordingly to maximise your return.
Posted by ross, 31/07/2008 12:23:24 PM
What ever this guy is on, i'd like about $10.00 worth! Mike Guerin and Gleeson are obviously touting for spin doctor positions in government. The reality is, "have some respect for your customers and listen to them, deliver simple strategies and stop thinking we are all dopey rabbit trappers".
Posted by Rossco, 31/07/2008 2:48:45 PM

post a comment


Screen name  *
Email address  *
Remember me?
Comment  *
 
We invite and encourage our readers to post comments. Comments are moderated and will appear as soon as our editor has approved them. When posting comments you agree to be bound by our Terms and Conditions.
Related Coverage
ARTICLES
POLL
Q: How do you rate the effectiveness of the current exceptional circumstances drought assistance program?

Excellent
(8.1%)

Good
(17.2%)

Average
(17.7%)

Poor
(24.7%)

Terrible
(32.3%)

Total Votes: 344
Poll Date: 06 July, 2008

Most popular articles

Advertisement



The Land







Weather brought to you by:

Weatherzone

Classifieds

Front Page

Current Issue
Privacy Policy | Conditions of Use | Advertising Terms | Copyright © 2012. Fairfax Media.
 SEND...
 SAVE...
 SHARE...