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 Broker makes it easy for the buyer, too 

Broker makes it easy for the buyer, too

12 Jan, 2012 03:00 AM
This article is part of a profile series on Agfarm. To read the other articles in this series click here and here.

MULTINATIONAL grain giant Gavilon once had plans to own the entire AWB trading and storage network in Australia but now is happy to outsource much of its grain accumulation activities to a third party like Agfarm.

"We're still assessing our options, but we've had very good support from Agfarm, which makes us question what resources we need to put in the bush ourselves," said Gavilon Australia's origination general manager, Matt Rutter.

"Considering the time it takes to set your own people up in a new regional location and build relationships it's better for us to leverage off the existing network that Agfarm has via its own offices and its local CRT ties."

"One benefit of buying through Agfarm is its people know what specific quality and stocks are available out there, and what deals will work with sellers.

"Quite often we can target a specific region for an export parcel because of the feedback we've gained from Agfarm."

Mr Rutter felt buying through Agfarm's grass roots-based broking service would help Gavilon build longer term credentials with rural communities, and "return something to individual businesses" in Ruralco's independent farm services network.

Although making earlier moves to set up base in Australia two years ago, including buying into port facilities in Brisbane and making an unsuccessful bid for AWB Ltd, Gavilon only became a serious grain buyer during the recent harvest.

The US-based commodities trader, formed in 2008 after spinning off from agribusiness giant, ConAgra, has its Australian base in Perth and a small Melbourne office from where it has concentrated primarily on obtaining wheat, barley canola and sorghum for export to Asia.

Its buying focus has been largely in Queensland, northern NSW, South Australia and Western Australia.

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Date: Newest first | Oldest first
It's so comforting to see a number of articles appearing to assure graingrowers how good these agribusinesses are for you - one call to sell grain is peace of mind.

Unlike AWB-Cargill, the pre-wrecked AWB not only gave peace of mind - except to the greedy and the extremely cunning - but had no incentive to cheat growers by closing pools early, inflating fees such as transport charges, or giving brokers secret commissions to recommend their product.

Let us applaud the NFF (Jock Laurie) and PGA Presidents (Rob Gillam) for their success in destroying orderly marketing.

Posted by R. Ambrose Raven, 12/01/2012 7:50:24 AM
A nice advertising piece, but these consultants hold no risk at all and are unaccountable.

I don't see the point in paying a consultant a couple of dollars to get information which is of lower quality than I can get for free from the buyers direct!


Posted by blahblah, 12/01/2012 11:42:30 AM
Cargill are now bragging about the AWB Brand that was built by growers over a period of 60 years.

Having spent two decades or more lobbying various Australian Governments to abolish the single desk because it was detrimental to our interests, Australian growers now have to suffer further humiliation as the corporate spin doctors go to work.

What does the Liberal Party have to say after having sat and laughed in the aisles of Parliament with the Rudd Government as they trashed a marketing system with no equal?

Posted by Jock Munro, 12/01/2012 4:04:39 PM
Jock, there's an old bloke who calls himself "The AWB Investigator", he generally posts on Piers Akerman blogs on the Daily Telegraph.

Funny fella, claims he's never had dealings with wheat growers or has been involved in the industry himself, but became interested in the so called wheat for oil scandal that led to the demise of the single desk through chance.

He's a wealth of knowledge about the whole affair, I'm just mentioning it on here rather than contacting you direct so others might read his comments and pick his mind.

All the best, Bluey.

Posted by Bluey, 12/01/2012 8:49:06 PM
One thing about the current marketing environment whether we like it or not is that we all now have choice in who we deal with.

Blahblah is happy to continue dealing with one buyer and relying on their information, which is OK.

Many other growers are now preferring to focus their time and effort on producing the crop and rely on others to assist with the marketing of the crop. In this case the independence of the marketing feedback is very important.

Like any business we are accountable to our customers and if we do not provide value to them we willl not have a business.

Posted by agfarmer, 16/01/2012 9:02:36 AM
I use many marketers, and would rather get the info from the horses mouth.

From the sounds of it Agfarm are not independent, they take a cut from gavilon, to push there products.

Posted by blahblah, 16/01/2012 11:39:30 AM
No Blah Blah we do not take a cut from Gavilon or any other buyer, the grower pays the brokerage and that is who we represent in the transaction.

I wish you well in speaking to as many buyers as you would like to, this is your choice and I have no issue with your strategy. A lot of other growers use Agfarm for their grain marketing as is their choice.

The feedback we get from our clients is that they do so is because we are independent of all grain buyers and truly represent their interests and by using Agfarm it frees up their time to focus on improving others areas of their farming

Posted by agfarmer, 16/01/2012 4:08:23 PM

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Gavilon originations manager Matt Rutter.
Gavilon originations manager Matt Rutter.
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