Opinion 
 Blogs 
 FarmOnline Opinion 
 Coles high on emotion, low on science 

Coles high on emotion, low on science

Recent announcements by Coles supermarkets potentially threaten the sustainable and ethical production of food by Australian farmers.

These policies, detailed in media releases including one entitled ‘Australian Supermarket First: No Added Hormone Beef!’ relate to the use of growth promotants (HGPs) in cattle. Another release announces a policy to phase out pork produced using gestation crates. Coles has also significantly reduced its home-brand milk prices.

These announcements by Coles appear to appeal to the emotions of everyday consumers, but do not provide the scientific context of modern farming. Coles’ policies may restrict the way Australian farmers can produce food for sale in Coles’ stores, and the buying power of Coles can mean that a decision to not accept food produced by a particular method may stop that mode of production.

The Coles’ announcements might convey the impression to consumers that production using these methods results in unsatisfactory quality beef and unethically produced pork. We reject any such implicit understanding. We believe that these announcements could force farmers to use a particular mode of production and may ultimately be counter-productive.

We are a group of Australian scientists who believe that these and other changes proposed by activists and those seeking to take market positions, such as Coles, will damage the security and efficiency of Australian food production. These decisions may harm the environment and animals, and limit consumers’ access to safe affordable food. Further, it should be noted that the statements made by Coles have been publicly rebutted by a senior scientist from CSIRO1 and MLA2 whose studies were cited by Coles in support of the HGP ban. There are many factors that affect tenderness of beef and HGP use is only one of these.

As scientists working in the fields of livestock health, welfare and production we have committed our lives to providing the means to improve the wellbeing of animals and those that care for them.

Australia has a proud history of agricultural production supported by strong regulatory, veterinary and food safety authorities who ensure the safety of our food, the protection of our environment and the welfare of the animals on our farms. Australia exports food around the world and meets the most rigorous global standards for food quality. Australian produced food has never been safer for consumers.

We support methods of production that are ethical, environmentally sustainable, safe for workers, safe for consumers and favour animal well-being. On balance, we consider the methods of production being targeted by Coles meet these criteria. These practices have been reviewed and accepted by the relevant regulatory bodies in Australia charged with considering the welfare and safety of humans and animals. These are also environmentally-friendly approaches to production.

As a consequence of Coles’ position, the choices available to Australian consumers to buy safe affordable food that is produced using conventional food production systems may be restricted.

The choice to purchase food types like organic and specialist ranges should be available to consumers, but this should not be at the expense of the right of the vast majority of Australians to choose safe and affordable conventionally produced food. We believe that the choices of all can be accommodated, but that we must not allow the choice of many to be placed at risk to meet the preferences of some.

In the next 50 years, the world will need to double food production to feed the demands of a rapidly growing human population. This food must be produced using the same amount of land but with less water, fertilizer and waste production. It must be achieved with enhanced animal wellbeing. Removing the choice of producers to use efficient production systems will result in greater greenhouse gas emission and use of increasingly limited land and water resources.

Reducing our ability to sustainably feed the world to prioritise the food choices of those fortunate enough to be able to afford such choice, is a questionable moral position. While we strongly support the right of consumers to understand how their food is produced, in order for our farmers to continue to ensure an abundant supply of food, they need to be free to use production tools that are profitable, ethical, and sustainable. The food produced must be safe and nutritious.

Farmers and their scientific advisors are the experts in agricultural production. They, and our consumers and regulators – not supermarket chains – should be making the decisions on the best way to produce high quality food under the widely varied conditions that make up our agricultural systems.

Applying these restrictions to Australian farmers will increase costs making them less able to compete with overseas farmers, many of whom are subsidised by their governments. Losing Australian farmers and food production infrastructure threatens the security and sovereignty of Australian food production.

It is our view that these decisions of Coles are bad for the environment, bad for people and bad for animals.

Print
Increase Text Size
Decrease Text Size
Page:
1

comments


Date: Newest first | Oldest first
**applauds**
Posted by Bluey, 11/03/2011 1:15:39 PM
When will farmers wake up and understand that Coles can not dictate what consumers want. Coles wants market share. Consumers want cheap, quality produce. It is now our choice to either whinge about it, supply it or do something else. Stop whingeing.
Posted by Ken Schultz, 11/03/2011 5:11:27 PM
It is simple, all it takes is a competitor to promote the opposite & coles will be out the door. They are only aiming really for the genuine animal activist who doesn't have a job. not 99.99% of shoppers! Wake up IGA !!
Posted by Ray, 12/03/2011 7:03:14 AM
Whats behind Coles decisions on meat, pork, milk & possibly eggs?

Do they want to run farmers out of business so they can import "healthier "cheaper goods from overseas to compete in the market?

Posted by yo yo, 12/03/2011 8:36:15 AM
What group of Australian Scientists is responsible for this amateur diatribe?

You say you are scientists working in the fields of livestock health, welfare & production and have committed your lives to providing the means to improve the wellbeing of animals and those that care for them.

So you think it is morally correct to keep sows in gestation crates, hens jammed into laying pens with their beaks severed so they can't pick each other & pump hormones into cattle in pursuit of more dollars through higher weight gain.

I would like to see each of you locked into Ajax woolpresses and placed beside the gestation crates for the gestation period and see how you appreciate the confined space.

With so called scientists such as you lot it is little wonder that spaced out groups like P.E.T.A. are able to exist.

Posted by Mike Tancock, 12/03/2011 3:04:41 PM
As consumers become more aware of what factory farming is, they want more welfare and environmentally friendly products.

So don't blame Coles, this is what the consumer wants and rightly so.

Posted by Get Real, 14/03/2011 3:36:35 PM
sure it's a right move - as long as they apply the same standards for the imported producs!
Posted by Andrew, 15/03/2011 12:53:48 PM
This is very unusual logic here. Let me get this right, pumping growth hormones into beef is ethical? Making them grow far too quickly and potentially causing health issues with their musculoskeletal system is ethical?

Putting sows into crates that are not big enough for them to turn around in for the length of their gestation AND lactation until weaning is ethical? Battery hens is ethical?

Right, yes, I can see how you are so concerned about animal welfare and ethical production of meat.

Yes, consumers are becoming more aware about what they are eating and where it is coming from and yes, as the years go on consumers will not stand for the aforementioned treatments of animals.

These choices by Coles are not bad - they are good for the animals in that farmers will have to learn to farm with welfare in mind and not just profit. They are not bad for the environment as the current agricultural methods are not sustainable environmentally - methods need to be devised for better fertilisers, better use of waste and less waste overall.

You may want to prepare yourself as Coles is the first in the line of chains that will be making changes. It won't stop now.

Posted by Robocat31, 15/03/2011 1:59:44 PM
Stop selling cattle or buying merchandise through Landmark or anything else you use them for, thats the only way you can talk to these people?
Posted by les, 22/03/2011 4:02:35 PM
I'm happy to eat HGP free beef in preference to the alternative undeclared/unlabeled kind. Growers will just have to get used to that fact. If you want my dollar then change, otherwise Coles will continue to get my cash.
Posted by Richard, 15/04/2011 3:17:40 AM
FarmOnline Opinion
The opinions of agriculture's leaders and thinkers on the big issues of the day.

Most popular articles

Advertisement



The Land







Weather brought to you by:

Weatherzone

Classifieds

Front Page

Current Issue
Privacy Policy | Conditions of Use | Advertising Terms | Copyright © 2012. Fairfax Media.
 SEND...
 SAVE...
 SHARE...